The story of PLAYMOBIL pro

Toys and business – do they go together?

Our customers say yes. Because the idea for PLAYMOBIL pro did not come from us and that is what makes it special. From the community for the community. What our customers say is important to us, and that’s why it’s important to listen carefully.

We have often received feedback from the business world and from many existing customers that our PLAYMOBIL figures are also used in a business context. Whether in the creative field, in product marketing or even for business methods. In addition, we have often received the information that PLAYMOBIL is often used in the therapeutic and medical field. Traumatized children who have lost their speech and were able to express their feelings via Playmobil are not uncommon and show how important the figures are. This really made us very proud and of course made us sit up and take notice.

All these areas in which PLAYMBOBIL figures were already being used gave us the decisive impetus to put together a first PLAYMOBIL pro suitcase ourselves. At the beginning still very rudimentary and rather spartan, but always in the right development with the feedback of our customers.

So we wrote to companies and partners who had already told us about its use. As a result, companies like WORKPLAYEXPERIENCE (Thanks again, Markus and Adam) were able to use our first prototype directly in their workshops. We received direct feedback and were able to constantly adapt the product to the needs and also wishes of the customers.

Especially the neutral figures, without color and much more room for individual creativity and design, were important to the users. Therefore, the neutral play figures are also the focus of PLAYMOBIL pro and have become a clear USP here. The colorful PLAYMOBIL figures were not very popular, so we came up with the idea of making only white figures so that it is not too playful and the focus remains on the goal.

Customer-centric development with many iteration loops

Customers such as Bosch or Mercedes and Think Tank were among our first customers. The community continues to grow. Also educational institutions and universities use our modeling kit for their use cases. These include the London School of Management or the University UPF Barcelona School of Management.

And now here we are. Far from being at the end. Because we want to develop PLAYMOBIL pro further together with YOU.

Team member

Frank Müller
Head of Business Development
Specialties: Business Development Management, Innovation-Management, Entrepreneurship, Brand Management, Analytics, Marketing, Traveling, Sport


Ricardo Carbonell
Junior Creative Director
“I am a creative enthusiastic product designer with experience in 3D Printing technology, which allows me understand how shapes and form work.”

Julia Roth
Social Media Manager
“As a digital native I am always up to date with the latest social media trends and I am happy to be able to use my creativity to create new content. I love travelling and getting to know new cultures and people.”

Stefan Hoerl
Regional Sales Manager Latin America and Eastern Europe
“After a number of projects in Design Thinking I am happy that I can now be part of Playmobil Pro, seeing the story from a global perspective and supporting the community all over the world.”


Vanessa Pröll
Supply chain of all purchased parts
“I show all trainees who pass through the purchasing department in the course of their training the possibilities and benefits of PlaymobilPro. I am the one who always has timelines in mind and tries to keep the team on track.”

Stephan Hagelauer
Production and Supply Chain
“Let’s do it!

Be part of our community and contribute to the development process with your ideas and suggestions